• Designed in collaboration with John John Florence

    VEIA is excited to be collaborating with 2X World Champion John John Florence in the development of our traction, leashes and surf bags. From the tour to sessions out front to exotic boat trips, we are constantly developing and learning so we can make product that performs at the highest level.

  • More isn't better...better is better.

    Overbuilding leads to extra weight, bulk and worst of all things that can break. We focus on what matters..durability and quality materials and design as well as proprietary design features exclusive to VEIA.

  • Build. Test. Improve. Repeat.

    We use everything we make and if it can be improved we do it. Simple as that. From our leash cuffs and connectors, to traction arch heights, to where we place zippers and pockets on our bags, we are continually testing and refining.

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Products designed in collaboration with John John Florence:

John's life is all about exploration and performance, and we are proud to partner with John John in helping him develop tools that can help continue to push his surfing as well as enhance his travel experiences getting his boards where they need to go.

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